ViaPlay Sports to 'withdraw' from the UK market

[Sutton_blows_goats 5,340]

Looks like they have followed the Setanta model and the Scottish National Team and domestic cups now will likely be flipped to another broadcaster. Forgot to note they are also the domestic cups sponsor 🤦‍♀️

 

Another massive L for Scottish football. 

 

Scotland national team broadcaster Viaplay announces withdrawal from UK market and cuts workforce | STV News

 

Viaplay has confirmed that it is pulling out of the UK market as part of a major cost-cutting exercise.

The Nordic broadcaster currently has the rights to screen and stream all matches involving the Scotland men’s national team from 2024 to 2028 and is title sponsor for the Scottish League Cup.

It also shows some Scottish Cup matches.

The company says its new strategy involves focusing on its “core, Nordic, Netherlands and Viaplay Select operations”.

Some 25% of Viaplay’s staff will be made redundant following the decision.

 

Jørgen Madsen Lindemann, Viaplay’s president and CEO, said: “We are focusing our attention and resources on those markets where we can compete for the long term, and ensuring that our products are relevant, popular and generate healthy returns.

“We have had to take a number of immediate decisions for the sake of the future of our business.

“The weakness in the advertising markets and currency exchange rates are additional factors that we must live with.

“The international expansion assumptions, including the timelines to profitability, have also been pushed materially into the future since the expansion started. We are moving quickly to address all of these challenges.”

 

Edited July 20, 2023 by Sutton_blows_goats

[Gonzo79 15,294]

Doncaster...again.  

[RANGERRAB 3,674]

Is this with immediate effect?

or at the end of the forthcoming season?

[Bill 13,717]

I can’t say I’ll miss them. Whoever they are.