CammyF 8,137 Posted November 20, 2022 Share Posted November 20, 2022 1 minute ago, Bill said: I think throughout this topic there's been a willing escape into generalities, mostly poorly defined, rather than any useful indication of values or attributes that are specifically bound to the Rangers identity. It's becoming hard to deny that, at least for many fans, there actually is no discernible Rangers brand identity .... or at best that it's confused and superficial. I find what might be described as an identity crisis to be very revealing at a fundamental level. I'm surprised, I thought it would be a more productive exercise. What we're you expecting to hear? 0 Quote Link to post Share on other sites More sharing options...
Bill 13,717 Posted November 20, 2022 Author Share Posted November 20, 2022 3 minutes ago, CammyF said: What we're you expecting to hear? Something a lot more thoughtful. Maybe those people have yet to contribute. 0 Quote Link to post Share on other sites More sharing options...
CammyF 8,137 Posted November 20, 2022 Share Posted November 20, 2022 (edited) 6 minutes ago, Bill said: Something a lot more thoughtful. Maybe those people have yet to contribute. Like what? Why not share your thoughts rather than disparaging comments about those who have replied in good faith. Edited November 20, 2022 by CammyF 1 Quote Link to post Share on other sites More sharing options...
Gonzo79 15,294 Posted November 20, 2022 Share Posted November 20, 2022 I like the Bobby Sands add-on. Always have a wee chuckle to myself when I think about his demise. 2 Quote Link to post Share on other sites More sharing options...
Bill 13,717 Posted November 20, 2022 Author Share Posted November 20, 2022 (edited) 58 minutes ago, CammyF said: Like what? Why not share your thoughts rather than disparaging comments about those who have replied in good faith. If only good faith guaranteed something useful. Are you inviting me to tell you what to think? Edited November 20, 2022 by Bill 0 Quote Link to post Share on other sites More sharing options...
Rousseau 10,673 Posted November 21, 2022 Share Posted November 21, 2022 What were the "clear set of values in the Struth/Symon era [...] that were generally recognised in a positive sense by much of the external football community", @Bill? Genuine question - it was before my time. 0 Quote Link to post Share on other sites More sharing options...
CammyF 8,137 Posted November 21, 2022 Share Posted November 21, 2022 10 hours ago, Bill said: If only good faith guaranteed something useful. Are you inviting me to tell you what to think? No, I'm asking you what you think and I think you knew that. 0 Quote Link to post Share on other sites More sharing options...
Popular Post Rousseau 10,673 Posted November 21, 2022 Popular Post Share Posted November 21, 2022 No Rangers for more than a month and we're fighting with each other after barely a week. Is that the Rangers brand... ? 5 Quote Link to post Share on other sites More sharing options...
Yorkie Bear 602 Posted November 21, 2022 Share Posted November 21, 2022 To my mind, there is a distinction between a Rangers “brand” and what the club identity means to the fans. “Brand values” are often set down by corporate boardrooms with a view to differentiate them from their competitors, and in so doing sell more of their product. These values then inform any marketing etc so that, so the board hope, the values become synonymous with the product. To that end, if there is a Rangers Brand, you would expect that it is set out by the Club, either stated or inferred. If you were to ask people what words come to mind when you say “Rangers”, this should be in tune with the values the Club wish to project. Setting aside the usual culprits, Cammy made a good case for the Rangers Charity Foundation as the standard for the Brand values. These are set by the Club as how they would like us to be seen by others outside. If you were to ask people what words come to mind when you say “Rangers”, this should be in tune with the values the Club wish to project. If the values of the Foundation are not what springs to mind, the Club are not being successful in projecting these values to the outside world. I believe what the club identity means to the fans is something different. It may be tradition, religion, success or many other things. John Mc set out many in his excellent post. Bill’s original post was about how we are viewed by others and maybe that’s why he is disappointed that we have been unable to set out what our values are. We are often immersed in how we see Rangers and what they mean to us. It’s difficult to understand, dispassionately, how the wider population see us. 4 Quote Link to post Share on other sites More sharing options...
Gonzo79 15,294 Posted November 21, 2022 Share Posted November 21, 2022 7 minutes ago, Yorkie Bear said: It’s difficult to understand, dispassionately, how the wider population see us. Opposition football fans generally don't like us (because we've been historically successful and because of the 'baggage' already mentioned) but the vast majority of Scots don't give Rangers a second thought. 1 Quote Link to post Share on other sites More sharing options...
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