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SPFL Close To Agreeing Sky TV Deal


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27 minutes ago, ranger_syntax said:

Is there an example of a similar league that gets more money per game?

I think this is a really good question.

 

I don't know about money per game, but in terms of overall package (from Wikipedia, so not sure how accurate these figures are): 

 

Belgium - £86m, for every match in their top two leagues, and Woman's league. 

 

Netherlands - £67m, for 306 Live Matches + Playoffs.

 

Norway - £63m, for all matches in the top 4 divisions. 

 

Poland - £44m, for all live matches in the top league.

 

Sweden - £43m, for 240 matches in the top 2 divisions.

 

Denmark - £35m, for all top division games. 

 

Austria - £33m, for all matches in the top division.

 

Scotland - £30m, for 48 live matches and 2 play-offs. 

 

Switzerland - £18m, for all 180 live matches in the top division.

 

Croatia - £8m, for all top division games. 

 

Czech - £5m, for all top division games.

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List in order of value per game, per league - Top 10:

 

Rank League Country UEFA Rank Number of Live Games Value Per Game  
1. Premier League England 1st 200 £8.00m  
2. Bundesliga Germany 4th 306 £3.02m (€3.59m)  
3. La Liga Spain 2nd 380 £2.18m (€2.60m)  
4. Serie A Italy 3rd 380 £2.05m (€2.44m)  
5. Ligue 1 France 5th 380 £1.28m (€1.53m)  
6. English Football League England N/A 168 £708,000  
7. Scottish Premiership Scotland 9th 54 £555,000  
8. Primeira Liga Portugal 6th 306 £493,000 (€588,000)  
9. Brasileirao Brazil N/A 380 £434,000 (R$2.734m)  
10. Major League Soccer United States N/A 476? £430,000 ($525,000)
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4 minutes ago, Rousseau said:

List in order of value per game, per league - Top 10:

 

Rank League Country UEFA Rank Number of Live Games Value Per Game  
1. Premier League England 1st 200 £8.00m  
2. Bundesliga Germany 4th 306 £3.02m (€3.59m)  
3. La Liga Spain 2nd 380 £2.18m (€2.60m)  
4. Serie A Italy 3rd 380 £2.05m (€2.44m)  
5. Ligue 1 France 5th 380 £1.28m (€1.53m)  
6. English Football League England N/A 168 £708,000  
7. Scottish Premiership Scotland 9th 54 £555,000  
8. Primeira Liga Portugal 6th 306 £493,000 (€588,000)  
9. Brasileirao Brazil N/A 380 £434,000 (R$2.734m)  
10. Major League Soccer United States N/A 476? £430,000 ($525,000)

When it's laid out like that, you can't really complain.

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1 minute ago, Gonzo79 said:

Serbia and Croatia maybe?  Similar population(s) and both leagues are dominated by a couple of clubs.  

But then there are places like Norway 5.5Mpop (£63M)...who have almost no European footprint...Belgium is another...twice Scotchland's pop but three times the deal...Greece 10.2Mpop (£57M).

 

Croatia and Serbia who have similar pops receive far lower level deals (they are getting hosed)...so there is that.

 

However, that may also be contingent upon median income as this is all, ultimately driven by advertising.

 

There does appear to be a congruency between pop and deal size....for the most part...but then those are also skewed greatly by outliers such as England, and Zeh Chermans on one end and .

 

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24 minutes ago, ranger_syntax said:

Is there an example of a similar league that gets more money per game?

I don't think there is a comparable league that shares a TV market with another, bigger league.. The fact we as Scottish and English football fans subscribe to Sky/BT/Premier Sports UK which presents English and Scottish league football is unique as far as I'm aware. There is no way for Sky to know who in the UK subscribes for SPFL content and who subscribes for EPL/EFL content. They just have UK subscribers. Its probably a bit more complex than i am able to articulate right now. but what I am thinking is there may be a large chunk of subscribers from Scotland who Sky assume pay the subscription to watch Brighton v Palace on a Monday night. When they actually only subscribe to watch rangers away games.

 

There is an interesting list available on Wikipedia here: https://en.wikipedia.org/wiki/List_of_domestic_football_league_broadcast_deals_by_country

 

Note the TV deal for Portugal (population double of Scotland) and the TV deal type.

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7 minutes ago, Sutton_blows_goats said:

I don't think there is a comparable league that shares a TV market with another, bigger league.. The fact we as Scottish and English football fans subscribe to Sky/BT/Premier Sports UK which presents English and Scottish league football is unique as far as I'm aware. There is no way for Sky to know who in the UK subscribes for SPFL content and who subscribes for EPL/EFL content. They just have UK subscribers. Its probably a bit more complex than i am able to articulate right now. but what I am thinking is there may be a large chunk of subscribers from Scotland who Sky assume pay the subscription to watch Brighton v Palace on a Monday night. When they actually only subscribe to watch rangers away games.

 

There is an interesting list available on Wikipedia here: https://en.wikipedia.org/wiki/List_of_domestic_football_league_broadcast_deals_by_country

 

Note the TV deal for Portugal (population double of Scotland) and the TV deal type.

I think that Sky must know which matches a subscriber views. The black box will send viewing data back surely.

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