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It is one thing some saying that James Bisgrove/Rangers commerce..... is doing an excellent job.

 

How important to fans, is that part of the excellence would appear to be making deals that end up treating the support like shit. From merchandise to catering and a whole load of stuff in between. Promised improvements rarely materialise.

 

Football supporters and their loyalty have generally been taken advantage, ie. it is obviously not exclusive to Rangers. Nor is say, relatively poor catering anything new. But the improvement in the commercial for the club is partly down to squeezing the support with as little as possible in return.

 

The creation of MyGers seemed to me like a dubious scheme to eliminate the thought process in the pursuit of sales accross the board. It is a competitive world,... but it is one thing offering a degree of value and another, when it is so often ripping the pish.

 

If that is just business, are the support just clients?

Is it that the majority of the support understand the financial need of the club and are happy, or at least accept the situation ?

Should the club start giving a little bit back in terms of value and better service, etc? 

 

 

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1 hour ago, buster. said:

It is one thing some saying that James Bisgrove/Rangers commerce..... is doing an excellent job.

I don't know if he was a driving force brokering the Australian insanity,  but I do know his response to the fans reaction demonstrated how out of touch he is with the grass roots of the club.

 

Our retail is still miles behind where it should be.

Have a look at our online shop, then compare us to Hamburg. 

 

Visit any of our shops, they are Castore outlets not RFC.

 

The catering at the concessions has been dire for years, an under exploited revenue stream, and the change of provider sadly looks like an opportunity missed.

 

Is Bisgrove doing a good job?

Well, its very difficult to improve a brand and increase sales and revenue in a competitive environment, however when you have a customer base that are completely captive, will not defect to a rival brand and will often forgive poor service and product due to blind loyalty, then the task should become much easier. 

 

 

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17 minutes ago, gaspard said:

Is Bisgrove doing a good job?

Depends what his remit is. His focus (IMO) seems to be revenue in and not service based. In terms of the first part he is doing ok. Its a long term nut to crack to get us where we need to be commercially, and our exposure last season should make his job easier and revenue capability much higher.

 

But your points of the shop and food stalls are very valid. Whoever is in charge of this stuff needs to get on it. There is only so long people will give good grace to the club around these areas. We understand the current board inherited a basket case of a club and it takes time to transition to a well oiled machine. But it would be nice to see signs of that transition taking place.

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Some aspects of the customer service provided by the club are undoubtedly poor.

 

They don't seem to pay much attention to the complaints received (probably due to staffing issues and the whole captive market thing), so the only way to make them sit up and take note is to vote with your feet and buy your food/merchandise elsewhere.

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55 minutes ago, Sutton_blows_goats said:

Depends what his remit is. His focus (IMO) seems to be revenue in and not service based. 

Would have thought everything he is responsible for has some sort of associated service?

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20 minutes ago, gaspard said:

Would have thought everything he is responsible for has some sort of associated service?

Perhaps, however i don't think there is much associated service to be provided with the partnerships we have with the likes of BOXT, 32 red or black rooster.

 

The catering deal and merchandising - 100% service based but should have a dedicated head of service along with matchday tickets and hospitality.

 

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