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Arsenal deal with Rwanda


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There is a lot of criticism in Holland for the Arsenal deal with Rwanda where they have visit Rwanda on the sleeve. Rwanda are paying Arsenal 34 million for it. Rwanda is receiving millions if not trillions in state aid including from Holland. The Dutch prime minister is contacting the head of state in Rwanda for an explanation.

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Arsenal signs shirt-sponsorship deal with Rwanda

By Chris Giles, CNN

 

Updated 1404 GMT (2204 HKT) May 23, 2018

 
It's all about football (shirts) 02:32

(CNN)Change is afoot at Arsenal Football Club. Arsene Wenger is gone. Long-term defender Per Mertesacker has hung up his boots. Unai Emery has been announced as the new manager and, to top it off, the club has signed a new shirt-sponsorship deal with the central-east African nation Rwanda.

The deal between Visit Rwanda and Arsenal is for three years.
 
The deal between Visit Rwanda and Arsenal is for three years.
The three-year deal with the English Premier League club will be its first ever sleeve sponsorship, the Rwanda Development Board (RDB) said in a statement.
The "Visit Rwanda" logo will be emblazoned on the left sleeve on all first team, Under-23 and Arsenal Women's shirts from the beginning of the new season this summer.
"We're thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country," said Clare Akamanzi, CEO of RDB.
The deal aims to highlight Rwanda's tourist hotspots, like the national parks, rainforests and wildlife.
Last year 1.3 million people visited Rwanda, the RDB reports, and tourism is the country's largest foreign exchange earner.
Rwanda will hope to attract visitors by being visible on one of world football's most popular clubs.
"The Arsenal shirt is seen 35 million times a day around the world," said Vinai Venkatesham, Arsenal's Chief Commercial Officer, in a statement on the club's website. They haven't disclosed the financial details.
Arsenal is the sixth largest football club in the world, according to Deloitte. Manchester United have the top spot, followed by Real Madrid.
Earlier this year the IMF stated that Rwanda is the third fastest growing economy in Africa, although human rights groups report restricted freedom of speech.

 

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I'd say the money spent on the shirt ad. will at least have a return where 'traditionally', not all money sent to Africa does.

 

I don't think you can realistically give aid to African countries and not expect some of it to be skimmed.

It's probably more about damage limitation and a degree of asking about spending plans/writing them into contracts.

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On 26/05/2018 at 10:03, buster. said:

I'd say the money spent on the shirt ad. will at least have a return where 'traditionally', not all money sent to Africa does.

 

I don't think you can realistically give aid to African countries and not expect some of it to be skimmed.

It's probably more about damage limitation and a degree of asking about spending plans/writing them into contracts.

Maybe Rwanda should be looking for investors instead of foreign aid donors.

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