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The new board needs to get it's marketing department to get working on driving numbers back to the matches, but a lot of it is to do with those of us who have been going to the games (or returned since boardroom/management change) telling our mates that the football is much better now than before, and that in itself will attract more bears back to the matches.

 

Obviously the product served up needs to actually be better than the current fare before we can say that, and that is down to the manager and players to entertain those of us who will turn up anyway to get us excited and tell our mates and encourage those who have not returned to come back.

 

The marketing, perhaps with some special ticket prices/offers, has to be right also. Getting a player to hold up a cardboard poster with the match details on it is terribly lame, but it is all I saw for Saturday's game. We know and understand that the apathy and discontent was not confined to the playing staff at our club, but was spread throughout all the departments, and work has to be done to revitalize all our departments into believing in ourselves again.

 

I don't think we have a marketing department anymore, do we?

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The board problem was the main reason for people staying away. Rangers have been rotten to watch for years and attendances held up, but because the football is so bad, it made it much easier for people to stay away when the board issue became much more visible.

 

Once people stopped going, though, they found other things to do and this made it harder for them to commit to a return, but when they came back and were reminded about what they had been missing, it will hardly be a surprise if they think twice before committing to a season ticket.

 

Loyalty is now a two-way street. Fans will stick by the club if the club sticks by them. If the club is perceived to be ambitious, forward looking and determined to have high standards, it will get good backing. If it is reticent and inclined towards the lazy decision that was made with regard to the appointment of the current manager - and this is not a criticism of Stuart McCall - it will lose those people whose ambitions for the club are higher than the new board's appear to be.

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  • 2 weeks later...
32,682 yesterday.

 

Predictable or surprising?

 

Yesterday's figure was about double the figure we'd have got had the old board still been there.

Dont get me wrong though, the new board have still to prove themselves

Edited by RANGERRAB
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32,682 is a healthy crowd considering the tripe that has been dished up since the start of the season , I fear a lot of fans have given up the ghost and we wont see many 40,000 plus crowds again

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