A Base To Grow From - Wallace

[Hildy 0]

What's better?

 

Selling 100,000 shirts and making a profit of £1,000,000 or selling 200,000 jerseys and making a profit of £500,000?

 

The arithmetic is one thing but pushing the brand is another. We need to make money but the bottom line in the short term, important though it is, is not the whole answer.

 

200,000 Rangers shirts on the streets gives us a higher profile than half that number, as well as greater potential sales in the future.

 

Right now in a typical week in Glasgow, I usually see no Rangers shirts, the occasional Celtic one and a much larger number of others, mostly from England and Spain.

 

Ten years ago, Rangers and Celtic shirts were a common sight, but not any more.

 

We have to look at profit, profile and potential. If we focus on profit alone, we may not be addressing the future as it really needs to be addressed.

[Rangersitis 0]

it got us to excellent financial health and many trophies.

 

no ones talking about doing something like the advocatt two years here. we are talking about the other 18 years where we were the top dogs.

 

The rest of the world has moved on from those days, so spending £50m+ to be top dogs in a tinpot country is sheer folly. You will need to fund it yourself because no businessman will be pissing away that sort of cash.

[the gunslinger 3,366]

The rest of the world has moved on from those days, so spending £50m+ to be top dogs in a tinpot country is sheer folly. You will need to fund it yourself because no businessman will be pissing away that sort of cash.

 

They would get shares for it.