ian1964 10,780 Posted April 13, 2014 Share Posted April 13, 2014 Rangers have secured a much-needed financial boost by agreeing a shirt sponsorship deal with internet gaming firm 32Red. The online casino company’s name will replace Blackthorn cider on the home and away shirts of the League One champions from the start of next season. A multi-year deal has been thrashed out that both parties will hope is seen in effect in the top flight of Scottish football. Ally McCoist’s men will be playing in the Championship next season, a platform sure to provide greater than usual exposure for sponsors with the presence of both Rangers and Hearts. The Gibraltar-based firm are already an established brand of backers of English club football. Barclays Premier League clubs Aston Villa and Swansea have previously worn 32Red’s logo on their jerseys and they are currently sponsors of League One Crawley Town and Newport County of League Two. The boost to the troubled Rangers revenue streams comes at the end of another turbulent week in which Dave King advised fans not to purchase club merchandise, as well as urging them to funnel season-ticket money into a trust fund, in his latest outspoken attack on the Ibrox board. The club also launched a campaign to encourage distrusting supporters to renew season tickets for the 2014-15 campaign ahead of a May 6 deadline. The success of that promotion drive is yet to be determined and the long-awaited 120-day business review of chief executive Graham Wallace remains under wraps. However, confirmation of the value of the deal that been clinched with 32Red should at least guarantee Rangers cherished income at the close of another season which has been full of financial turmoil. http://www.dailymail.co.uk/sport/football/article-2603545/Rangers-boost-coffers-signing-shirt-deal-online-casino-32Red.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490 0 Quote Link to post Share on other sites More sharing options...
rbr 1,270 Posted April 13, 2014 Share Posted April 13, 2014 It will be interesting to find out what value they have managed to get , compared to the peanuts we seem to have been paid previously 0 Quote Link to post Share on other sites More sharing options...
Guest Handwringer Loyal Posted April 13, 2014 Share Posted April 13, 2014 hmmm not sure how i feel about having a gambling site on our shirts but that's just personal preference 0 Quote Link to post Share on other sites More sharing options...
Stimpy 0 Posted April 13, 2014 Share Posted April 13, 2014 Pleasant change from local breweries, but the numbers involved is what counts here. 0 Quote Link to post Share on other sites More sharing options...
rbr 1,270 Posted April 13, 2014 Share Posted April 13, 2014 As opposed to advertising Alcohol , not much difference to be honest 0 Quote Link to post Share on other sites More sharing options...
Super Cooper 0 Posted April 13, 2014 Share Posted April 13, 2014 How much is it worth the only important thing here. 0 Quote Link to post Share on other sites More sharing options...
Zappa 0 Posted April 13, 2014 Share Posted April 13, 2014 Online casinos are a plague, so the deal better be a good one. 0 Quote Link to post Share on other sites More sharing options...
andy steel 0 Posted April 13, 2014 Share Posted April 13, 2014 How much is it worth the only important thing here. Agree we can't afford to be choosy but it's certainly not the ideal image to be projecting. 0 Quote Link to post Share on other sites More sharing options...
Zappa 0 Posted April 13, 2014 Share Posted April 13, 2014 I wonder how long our deal with Ladbrokes is for and if this will annoy them, given that they have online casinos themselves? 0 Quote Link to post Share on other sites More sharing options...
BrahimHemdani 1 Posted April 13, 2014 Share Posted April 13, 2014 (edited) Bit surprised they've rolled this out ahead of the review but I have been suggesting that a new sponsor might be part of the plan. Neither alcohol nor betting have great credentials but both appeal to fans, so needs must I guess. Edited April 13, 2014 by BrahimHemdani 0 Quote Link to post Share on other sites More sharing options...
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