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Derbies are not big loss


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PETER LAWWELL insists Celtic donâ??t miss their Old Firm rivalry with Rangers.

 

The Hoops chief executive believes the Champions League exploits of Neil Lennonâ??s side have made up for the absence of the derby.

 

Speaking as he announced a £3.5million three-year shirt sponsorship deal with Irish drinks giant Magners, Lawwell insists Celtic are thriving alone.

 

He said: â??Do I miss Old Firm games? Not really. There are pluses and there are minuses. You miss the pluses and you donâ??t miss the minuses, so it balances itself out.

 

â??You wouldnâ??t swap it for the Champions League.â?

 

Celticâ??s shirt deal with Magners will be viewed by Parkhead punters as a symbolic move away from the Old Firm tag.

 

It is the first time since 1998 Celtic have struck out alone when it comes to shirt sponsorship.

 

Lawwell insists 15 years of shared sponsors with Rangers was purely down to circumstance.

 

He said: â??We are different clubs with different values, histories, standards, traditions and different offerings.

 

â??In the past Martin Bain and myself set out on our own but circumstances somehow always brought us back together.

 

â??It was a local sponsor who needed both and you ended up back there.â?

 

Lawwell is supportive of the new 12-12-18 Scottish league set-up and believes it must be given a chance.

 

But he refused to hit back at Rangersâ?? criticism of the new three-tier system, which included a reference to Celtic.

 

He said: â??Letâ??s not go back into negativity and talking about other peopleâ??s business. Let everyone get on with their own.â?

 

Lawwell admits the new set-up is not perfect â?? but was encouraged by SPL unity on it and is convinced it is the best proposal.

 

He said: â??The main revenue stream is the gates and if you have more meaningful games you have more people turning up. That means more cash at the gate, sponsorship and TV interest.â?

 

Lawwell conceded the new set-up will not mean an end to the current one-horse race for the title.

 

He said: â??Celtic and Rangers have been the SPLâ??s biggest strength because weâ??ve generated all the value.

 

â??Some may also argue the biggest weaknesses because itâ??s destroyed serious competition.

 

â??Itâ??s difficult to see how these proposals change that. You need a more radical solution, which may or may not happen.â?

 

Read more: http://www.thesun.co.uk/sol/homepage/feeds/smartphone/scotland/4735833/Derbies-are-not-big-loss.html#ixzz2HWrYn67f

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“We are different clubs with different values, histories, standards, traditions and different offerings"

 

Eh? Do you care to expand on that Pete? Histories and traditions are one thing. They cannot be measured but IMO values and standards are measurable? Are you suggesting your club has greater values and standards? It wouldn't be like you to adopt the moral high ground....

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“We are different clubs with different values' date=' histories, [b'][/b]standards, traditions and different offerings"

 

Eh? Do you care to expand on that Pete? Histories and traditions are one thing. They cannot be measured but IMO values and standards are measurable? Are you suggesting your club has greater values and standards? It wouldn't be like you to adopt the moral high ground....

 

Well he is right their values and standards are way below ours.

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Lawwell speaks from the high ground of having reached the CL and made it beyond the group stage. That is a unique position in the Scottish game and he fools himself if he thinks that without the CL money, the Hooped Horrors wouldn't stare at oblivion. The bad thing is that his talk is infectious and the Hibs and DUtd and Dons lapdogs believe him without checking their own status, a status that will not benefit from the Scum's CL money.

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Oh and I fully expect the Hooped Horror Brigade to come out and slam their club for getting involved with the sponsorship of an alcoholic product. Considering the mess it makes of peoples lives here in Scotland and in their beloved Ireland surely their stance will be one of rightousness and moral outrage? I only bring this to mind as I do recall many of them casting aspertions on the morality of Rangers investor Mick Ashley as his company was allegedly involved in some malpractice with cheap labour abroad... And this from fans whose teams is sponsored by Nike... The higher the moral high ground you try to reach only means the farther you have to fall IMO. Their hypocrisy is truly nauseating

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