BHEASTS are set to announce a new shirt sponsorship deal

[ian1964 10,546]

Celtic are set to announce a new shirt sponsorship deal at a news conference on Wednesday.

 

C&C Group currently sponsors both Celtic and Rangers, with their lager brand Tennent's displayed on both teams' shirts.

 

NTL and Carling have also entered combined deals with both clubs, who have shared a sponsor since 1999.

 

It is not yet known whether the new deal will be in conjunction with their city rivals, or an independent sponsorship.

 

The current joint agreement is worth £1.5m per season to both clubs but expires at the end of the 2012/13 season.

 

Celtic shareholders raised a motion at the clubâ??s AGM in October to end their association with their Glasgow rivals, which was described as "increasingly unpopular with supporters".

 

In response, the clubâ??s board said such a move would "seriously limit the number of potential sponsors available and hinder the company unnecessarily in any sponsorship negotiations that did take place".

 

On Tuesday, leaked pictures of Celtic's new shirt for the 2013/14 season were confirmed as being legitimate.

 

The photograph of the new kit featured Tennent's as the principal shirt sponsor.

 

http://sport.stv.tv/football/clubs/celtic/209032-celtic-to-announce-new-shirt-sponsorship-at-major-news-conference/

[Gazza_8 233]

About time we distanced ourselves from them with regards to shirt sponsorship. Long overdue!

[Super_Ally 0]

Apparently its Magners who are part of the same group as Tennents. So they get to save face with all their bs about not having the same sponsor as us, but in actuality they still do really.

[BlueMazza 0]

Yep, owned by the same company, it's just a brand transfer. Much ado about nothing.

[ian1964 10,546]

Celtic reveal costs of reconstruction after unveiling three-year shirt sponsorship deal with Magners

 

Celtic on Wednesday announced a new, three-year, multi-million pound shirt sponsorship deal with Magners cider and then revealed that the revenue from that agreement will not compensate the Scottish champions for the money they have given up in order to subsidise reconstruction of the national leagues.

 

From its inception in 1998/99, the distribution of wealth in the Scottish Premier League was always skewed in favour of the clubs finishing first and second which was – with the exception of Hearts being runners-up in 2006 – always Celtic or Rangers.

 

Consequently, the concession by the country’s leading clubs of a seven-figure sum to facilitate a more equitable spread of income among the lesser lights will hit Celtic harder than the others.

 

The club’s chief executive, Peter Lawwell, admitted that Celtic would, initially at least, lose out as a result but he insisted that the proposed new system could not even have been proposed to the 41 clubs later this month without their magnanimous gesture.

 

“In proportion the two top clubs, from where we were, are giving up a considerable amount,” he said.

 

“That’s not taking away from what the other six are also giving up. In order to get it done there is a change to the distribution. Some would deem that fairer.

 

 

 

“I would probably not call it fairer because those who generate the value should get the most but I think it’s a recognition – certainly from Celtic – that in order to get out of this gridlock we need to in some way compromise in the central revenue to get things moving along.”

 

Asked whether he considered that a big sacrifice, Lawwell replied: “It is, yes. [The Magners sponsorship] certainly doesn’t cover it, put it that way.”

 

Lawwell also hopes that, by attempting to strengthen the financial position of smaller clubs, the accusations which have long been levelled at the SPL – that it was a cartel of short-sighted, selfish, members who cared only for their own well-being – will now cease.

 

“The difficulty in the past was achieving unanimity,” he said. “It’s different industries: in the past you had Celtic and Rangers as a different business from the other professional clubs, the city clubs if you like.

 

“Different agendas, different objectives. To get all of them aligned has been very difficult. That’s why that breakthrough was so important.

 

“To be fair, it is one of the very infrequent times when the greater good of the game has been taken into account.”

 

Lawwell also dismissed suggestions that the new structure – two leagues of 12 clubs splitting into three divisions of eight – is too convoluted, arguing that fans will come round to it sooner rather than later.

 

“It’s not that complicated but, for me, I think everybody needs to get behind it, in terms of all the stakeholders: media, clubs, governing bodies, because don’t underestimate the breakthrough [we’ve made] in terms of getting unanimity within the SPL.

 

“That’s difficult to get, and once you’ve got that you have to use that to get to a solution.

 

“Not to do so would be a very big lost opportunity because if you had to go back and start again God knows where you would end up or how long it would take.

 

“It is not perfect, we have huge challenges, but it’s probably the best available. Where do you create value in the game? The Sky deal is done, we’re looking for a main sponsor.

 

“Where are the other revenue streams? Well, the main one is the gates and if you have more meaningful games then you have more people turning up and that means more cash at the gate, more sponsorship interest and more TV interest.

 

“It’s just about trying to get more meaningful games in there and getting more supporters wanting to come out because the games they are watching matter.”

 

Even allowing for the fact that Celtic have sacrificed a significant sum of money with which to oil the wheels of change, Lawwell is confident that they are nor making a rod for their own backs.

 

He believes that the Hoops will continue to be the dominant force in the new-look top division for the foreseeable future in spite of their efforts to strengthen rival clubs.

 

“If you are a Hearts or Aberdeen season-ticket holder you go out in July to buy your season-ticket and, frankly, history tells you – without being arrogant about it – that only two teams win the league.

 

“Where is your motivation? But when they go to play a relegation battle it’s a full house.

 

“Will the new structure change that? It won’t. That might sound arrogant. But it is very difficult to see how these proposals will change that, but that’s a fundamental.

 

“You need a more radical solution in order to change that ... but we are where we are.”

 

 

http://www.telegraph.co.uk/sport/football/teams/celtic/9791057/Celtic-reveal-costs-of-reconstruction-after-unveiling-three-year-shirt-sponsorship-deal-with-Magners.html

[Gazza_8 233]

Magners is an anagram of Gers Man.