Rangers Football Club 0 Posted August 22, 2012 Share Posted August 22, 2012 RANGERS Football Club is delighted to announce today a Joint Venture (JV) with retail giant SportsDirect.com that enables Rangers to once again control its retail operation and gives supporters the chance to buy direct from the Club and in doing so, continue to invest in its future. * Rangers Retail, a subsidiary company of The Rangers Football Club Ltd, has been formed with SportsDirect.com which enables the Club to utilise the huge buying power and resources of SportsDirect.com while maintaining the majority stake-holding in the JV. * Sports Direct employs around 19,000 people in over 470 stores in the UK, Europe and the Middle East. As part of the JV, Rangers will have greater control over the range, price and design of products while benefitting from wider distribution through SportsDirect.com stores, although the Club will control its own Megastore at Ibrox and the online provision for supporters. This JV pulls on the strengths of all parties â?? Rangersâ?? knowledge of the brand, fan base and ability to research and survey supporter opinion and input, marketing and communication and SportsDirect.comâ??s retail prowess, buying power, merchandising and distribution reach.* Rangers will also be looking at new retail opportunities including an airport site which fans have been requesting for years. Fans have been keen for Rangers to bring its retail operation back in-house for a number of years in order to improve product range and have more control over merchandise and one benefit of the events of recent months has been the Clubâ??s ability to renegotiate its commercial contracts. Rangers now has the opportunity to create a new JV retail model and as a result, the more that our fans invest in retail products, the more revenue can be generated and re-invested back into the Club. Supporters will see changes happening from today when the store returns to Club control. Thereafter the transition will happen in stages with a Rangers Megastore website being introduced and then wider distribution throughout the UK and overseas.* Rangers Chief Executive Charles Green commented: â??We are delighted to have SportsDirect.com on board as they are one of the worldâ??s top retail brands. This deal will be beneficial to both parties but more importantly the supporters who will be able to buy direct from Rangers once again and support their club.* â??This is an exciting opportunity for Rangers to really drive revenues through the sale of merchandise with SportsDirect.com and profits will be reinvested back into the team and the Club. * â??Rangers fans are passionate about all aspects of their Club and I know this new deal will improve our retail operation immeasurably and allow fans greater access to Rangers products worldwide.â? A spokesperson for SportsDirect.com commented: â??This is a very exciting deal for SportsDirect.com and we are pleased to be forming a retail partnership with one of the UKâ??s most recognised football clubs. Building on our well established retail and brand experience, we look forward to working with Rangers to offer a wider selection of official apparel and merchandise to their increasingly global fan base.â? All JJB staff contracted as part of the Rangers retail operation will TUPE across to Rangers Retail allowing the Club to maintain continuity with knowledgeable staff. * 0 Quote Link to post Share on other sites More sharing options...
Frankie 8,665 Posted August 22, 2012 Share Posted August 22, 2012 Should prove better value logistically than the JJB deal but I guess that depends on the financial details. 0 Quote Link to post Share on other sites More sharing options...
Tumshie RFC 0 Posted August 22, 2012 Share Posted August 22, 2012 Seems a good bit of business. Main problem with the JJB deal was the lack of presence on the High Street, the range of merchandise available and the poor availability online meaning supporters across the globe were unable to get goods from the club. This is a sign that things are slowly but surely getting better off the park. Hopefully we can rid ourselves of Umbro as well in the near future and get someone decent making our strips. 0 Quote Link to post Share on other sites More sharing options...
forlanssister 3,114 Posted August 22, 2012 Share Posted August 22, 2012 Is this Ashleys "investment" as opposed to cash? 0 Quote Link to post Share on other sites More sharing options...
Frankie 8,665 Posted August 22, 2012 Share Posted August 22, 2012 Is this Ashleys "investment" as opposed to cash? Looks like we'll not be finding out any time soon. 0 Quote Link to post Share on other sites More sharing options...
Bluedell 5,679 Posted August 22, 2012 Share Posted August 22, 2012 Rangers Retail Ltd is an English company with a Sports Direct registered address. 0 Quote Link to post Share on other sites More sharing options...
kuznetsov 0 Posted August 22, 2012 Share Posted August 22, 2012 an airport site? hahaha yippee. outstanding! 0 Quote Link to post Share on other sites More sharing options...
forlanssister 3,114 Posted August 22, 2012 Share Posted August 22, 2012 an airport site? hahaha yippee. outstanding! Whilst it will be nice to look at I doubt it will ever turn much of a profit. 0 Quote Link to post Share on other sites More sharing options...
Anchorman 0 Posted August 22, 2012 Share Posted August 22, 2012 an airport site? hahaha yippee. outstanding! I'm genuinely interested as I've seen the quote a number of times from various posters. What does an airport store actually give other than 'good to look at on the way to wherever', and 'they've got one and it's annoying for travellers to always see their stuff but not ours'? Is there more to it than that that I'm not thinking about? 0 Quote Link to post Share on other sites More sharing options...
Blue Moon 1,362 Posted August 22, 2012 Share Posted August 22, 2012 I will say this for Green, he certainly doesn't let the grass grow under his feet and seems to be working hard. It is a fantastic opportunity to expand the brand. 0 Quote Link to post Share on other sites More sharing options...
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