Free ESPN this weekend!

[m_momo1 0]

your not going to take a subscription to watch 1 game, cheaper going to the pub

 

but if they chose for example a super sunday run of games or a weekend of good games and good coverage it might convert a few people meaning extra subscribers in the long run

 

it's like free entry to a nightclub what would be the point giving out free entrys on a monday night when the clubs are quiet. you'd want to give them away on a saturday night when its busy and people who wouldn't normally go to the club would give it a chance and if they like the set up come back another time. simple PR

[stewarty 1,998]

your not going to take a subscription to watch 1 game, cheaper going to the pub

 

but if they chose for example a super sunday run of games or a weekend of good games and good coverage it might convert a few people meaning extra subscribers in the long run

 

it's like free entry to a nightclub what would be the point giving out free entrys on a monday night when the clubs are quiet. you'd want to give them away on a saturday night when its busy and people who wouldn't normally go to the club would give it a chance and if they like the set up come back another time. simple PR

 

I agre in part. Maybe they could have picked a weekend with at least one decent game (on paper at least) but I've seen myself subscribe to Setanta and Sky Sports because I've wanted to see a specific event. I might only subscribe for the minimum period before cancelling or I might keep it for a few months depending on what other stuff is on. So, to pick a bumper weekend of top events, they may well be doing themselves out of a sizeable chunk of income. In these difficult financial times, cash is king so I can understand why they are doing it.