Scottish Cup Goes Active

[johnnyk 158]

Scotland's National Cup Competition will be known as The Active Nation Scottish Cup.

 

The new Active Nation brand, a key element of the Scottish Government�s plan to get Scots to lead healthier lives, was launched at Glasgow�s All Saints Secondary School today.

 

The branding was unveiled by Deputy First Minister Nicola Sturgeon and Shona Robison, Minister for Public Health and Sport, alongside Gordon Smith, Chief Executive of the Scottish Football Association and pupils from the school.

 

The Active Nation campaign is part of the �£23.5 million planned investment in A Games Legacy for Scotland, the plan to ensure everyone across the country benefits from the 2014 Commonwealth Games.

 

The Cup will support the drive to improve the country�s health by encouraging people of all ages and abilities to get involved in physical activity.

 

The Active Nation Scottish Cup is the oldest national footballing trophy in the world and celebrates its 125th anniversary this year.

 

Unveiling the new brand Ms Sturgeon said:

 

ââ?¬Å?We want to encourage people to make lasting lifestyle changes which will improve their health, their familyââ?¬â?¢s health and the countryââ?¬â?¢s health.

 

ââ?¬Å?Football is a catalyst for raising the awareness of the changes families and communities can make, from walking to games, eating healthier, kickabouts in the garden to on the pitch itself.

 

ââ?¬Å?The Active Nation Scottish Cup offers the perfect platform to get more people thinking about their health and making changes that will benefit them in the future. Getting the country active will result in a legacy that Scotland can truly be proud of.ââ?¬Â

 

Scottish FA Chief Executive Gordon Smith said:

 

"The Scottish Cup is one of the most famous football tournaments in the world. Over the years it has inspired generations of Scots to take up the game and, in turn, to live a healthier lifestyle.

 

"I have always believed that we should be using the positive aspects of football to give future generations of Scots the confidence to succeed and the determination to be all they can be.

 

"We all want our children to be fitter, healthier and happier. This year's Active Nation Scottish Cup will not just be a fantastic competition, it will be also be a part of the campaign to change lives and to make our country a better place.

 

"We are delighted that our partnership with the Scottish Government and Willie Haughey is continuing for another year. I really do believe that by working together, we can make significant and lasting changes to our national game and our country."

 

http://www.scottishfa.co.uk/scottish_fa_news.cfm?page=142&newsID=5053

[Norris Cole 0]

That is just embarrassing.

[Gazza_8 233]

Cringeworthy.