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Rangers using on-line media


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Now that we see things stepping up a gear, let me ask you about this;

 

In a previous job I worked with a big media company. Their head of corporate comms was really progressive about blogging etc and was taking bold initiatives by advocating that company employees get active on messageboards etc, explaining the company's decisions and actions etc.

 

They would post announcements on Digital Spy about upcoming releases and design changes to their front-end etc, and people left feedback, questions, criticism, praise and so on. It's still on the go and its excellent and the company genuinely took things on board and worked on them.

 

Could this work for Rangers?

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