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Latest On The New Kit?


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it's just basic stuff now that you have to crack the Asian market to be succesful.

 

The fact Celtic have succeded in that

 

I'm not sure either of those statements are correct.

 

There have been suggestions that there isn't really a market to exploit in Asia unless you are Man U or Real Madrid.

 

There is also little evidence Celtic have "cracked the Asian market". We've had nonsense stories from Ronnie Cully that signing Nakamura was worth "x" amount of millions to Celtic from the Asian market. In truth it will have helped sell Scottish tv rights there, perhaps, that all member clubs of the SPL benefitted from equally.

 

Asides from Celtic employees and compliant media bumping their gums about their "success" in the Asian market, I have seen no real evidence they have made anything much at all from it. No numbers, no facts, no reliable sources.

 

Yes, their tops are available for purchase abroad. That is not as a direct result of an aggressive marketing campaign by the hooped horrors but due to having Nike as their kit manaufacturer who get them into stores abroad with the likes of Man U and other big teams.

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