Search the Community

http://www.rangers.co.uk/news/headlines/item/7756-cowden-trip-on-hold? RANGERS’ scheduled SPFL Championship clash with Cowdenbeath next month has been called off because of internationals. A number of Light Blues players are in line to represent their respective countries in various matches around the world. It has been deemed enough individuals are expected to be selected for a postponement to be requested and that has been granted by the SPFL. Squads will be named over the next week or so and the identities of those being chosen to join up with their national sides will become clear in due course. Gers were due to visit Central Park on league business for the first time since 1971 on October 11. The fixture will now be rearranged for an alternative date but as yet a new one has not been agreed.

Friday night football is here so come down to The Louden Tavern: Ibrox Stadium for the Quintessential Televised Football Viewing Experience and watch the match amongst your own. We will have a cracking night to hopefully set up the weekend in style with a win from Rangers. We will be showing the match live on our six 60” TVs in full high definition – the way televised football should be shown. We invite any Rangers Supporter who can make it to the vicinity of the home of fantasy football to join us in celebrating the continuing unbroken history of the most successful team in the history of the game. Renowned for our quick service, our staff will ensure you never have to wait long to get a drink. We provide an atmosphere second to none and for clarification – we don’t and never have had a cover charge. Come in for The Premier Rangers Supporters’ Matchday Experience in The Quintessential Rangers Supporters Pub. And of course we will still be providing our much sought after free rolls. Situated across from Ibrox Subway Station, there is easy access to and from all city destinations. If you are not able to attend our premises we hope that you will use your local Rangers Supporters pub or club. All Rangers minded venues need your help – use them or lose them! Watch The Game… Support Your Own We Are The People God Bless The Rangers The Louden Tavern: Ibrox Stadium - More than a Pub One Rangers… No Factions – http://www.thelouden.co.uk, @TheLoudenTavern *We are responsible for The Louden Tavern: Ibrox Stadium, 111 Copland Road, Ibrox, G51 2SL solely and are not involved in the operation of any other premises

I posted this in the footie section, but thought it would be better in here?,admin can delete if they think different. COUNTY chairman MacGregor is leading the way in re-engaging with Scottish football fans by making his club's relationship with their supporters a priority. HE owns and runs a business worth half a billion pounds a year and a community football club worth its weight in gold. In the fragmented new landscape of Scottish football, strewn with the detritus of mismanagement, Roy MacGregor should be a guiding light. A man who believes in customer and fan first, everything else a distant second. Who invests in the people of Dingwall and Inverness and reaps the rewards. Who lives within his means despite their limitations. Two hundred miles away from the game’s traditional epicentre, though, his voice remains relatively unheard. A whisper of common sense drowned out by the eternal bickering of the incompetent. As the chairman of both Ross County and the Global Energy Group he doesn’t take it personally. He has enough on his plate. That doesn’t mean what he has to say isn’t worth hearing, though. So when a man of his substance tells you a Scottish game which sees three of its biggest clubs languishing outside the top tier is ripe for reinvention, for re-engagement, someone in the hierarchy should be asking him not why but how. “Scottish football is still getting an awakening,” said MacGregor. “It’s not so much the sport – I see fledgling shoots all over the place, with young players getting an opportunity but the game is still unable to enthuse the broadcasters and the public. “I see it in all areas of our game that we have forgotten either our brand or our customer. “Clubs have to examine their customer, their fan. If you take your eye off that you have questions to answer. It comes back to boards of directors understanding fans. “Clubs have forgotten their fans and in any business you do that at your peril. “It’s not finance. Nothing to do with it. Hibs’ budget was five times mine – it’s about your relationship with your customer. “Football clubs used to have really good relationships but they took it for granted. Now we need to reinvent it – and everything negative that’s happening can have a positive outcome but only if boards and fans groups get their eye back on the right values. “Hearts have done it, Hibs are doing it as we speak. Rangers still have to find whatever it is they’re looking for. Their directors don’t have their eye on their fans.” As we talk in his Inverness HQ MacGregor has spent the morning at his club’s ground, throwing ideas at his admin staff on how to improve the matchday experience for their fans, and, uniquely, the away support as well. He talks free pies, free transport, entertainment, value for kids – anything that is the opposite of standing still. He knows half the ideas might not fly but it won’t stop him stretching his people to try. He sighed: “We don’t market the game in this country. The league body should be 90 per cent PR and marketing and 10 per cent rules and administration – we’re the other way round. “Yet I look at what Man City are doing around their stadium and I want to do it. You’re not just going to a game. You’re going to the Man City Experience. You’re there from lunchtime, eating, drinking, being entertained, engaging with the community around the club. “Today’s pay-as-you-go generation have choices to make. The people are still there, just in a different culture. When we first came in the league we went down to Morton – I’d never been there before and the ground had held 35,000 people at one point. “And you look out and see the shipyards and decay and you imagine the people who worked there and went for a pie and a pint and then went to the football. “Yet there were only 1200 people there that day. “If you fight your fanbase like, say, Rangers are doing, your club will never be right. It’s a dysfunctional relationship. The hierarchy in football is changing for the better but it’s the clubs who need to change. Get real with where they are with their fans, with their stakeholders, with the Press. “I see it happening because of finance but it needs to be in your soul. “I’m here with Ross County because I believe in an area which didn’t get an opportunity in a football sense, a talent sense or a business sense to express themselves as part of the UK or Scotland. “My role is to give people opportunity. I do it with my business and with my football club. And we don’t live beyond our means.” MacGregor is rightly proud of his club finishing fifth then seventh in their first two seasons of top-flight football, less than 20 years on from becoming a senior club and on one of the smallest budgets and fanbases in the country. But you’ll never catch him thinking they’ve become something they’re not. He said: “What’s success for us? To stay in the top division and do well in a Cup. Anything beyond that is aspirational. “Plug your club into that aspiration. Don’t think you can be a top-six club. It’s not possible. It’s a bonus and you have to be exceptional to do it. “So just be real and don’t let your supporters get expectations beyond reality. The biggest thing is for the fans to believe you can be better than what you are. You always try to outperform what you are and the fans will come with you.” MacGregor also refuses to fall into the trap many wealthy football benefactors have. He’s watched Stewart Milne and David Murray make decisions in the game they’d never in a million years have made in business but he said: “I find the discipline of it easy because I worry, if I get expectation beyond reality, I’ll let my community down. “I go through the wringer the same as every other fan. I’ve been watching my team since 1966 but I’m not on an ego trip. “I’m in it for an area which has two Premiership teams and is being recognised at last that it’s part of the framework of Scotland.” Yet not so much part of the framework that he’s ever held office in a game you’d think would be crying out for its best business minds to participate. “I’ve never been asked,” he deadpans. “But then this part of the world is still trying to come to terms with being part of football and being accepted. “We’ve never been accepted as part of the football hierarchy and it’s 20 years on. I’m not complaining. We’re 200 miles away from the mass of football supposedly but this season we’re playing five teams who are nearly home games for us, all north of the Tay. “So it HAS changed. Where the heartland of football was has been rocked. “It’s getting better though. We’ve had some revolution in the SFA, we have the leagues together again and I believe the structure is better. “But selling the game is still a difficult job, especially with three of our biggest clubs out of the top division. “So you need to sell the brand on 42 clubs, not 12, and you need to sell it on the whole nation. You need someone who buys into that. “It’s difficult because we have a devolution debate – are UK wide companies wanting to get into that debate by getting into football? “You have issues with tarnished goods – clubs who can’t manage themselves. That effect is still there. The product is not good. But there’s a lot more sense being talked and it’s out of necessity. Setbacks are opportunities. “The SPFL will have to adjust their TV policy, for example, and if that’s what the fan wants? You’ll have to give them Hearts v Rangers not St Johnstone v Ross County. “Do what the customer wants.” http://www.dailyrecord.co.uk/sport/f...gregor-3632540

This arrived a wee while ago. Three surveys were issued comprising of Fan Engagement 2, Club Membership and Digital & Media. More than half the respondents from the initial survey said they would participate in further supporter engagement initiatives to help shape the Club’s Ready To Listen campaign. From that 50%, the uptake was overwhelming with over 86% of fans completing the Fan Engagement 2 survey, 58% completing the Club Membership survey and 66% completing the Digital & Media survey. Fan Engagement Key Findings 88% of fans see the Club’s Website as the key channel for information regarding the Club with Email coming a close second at 71% and Social Media at 60%. 64% of fans use Email as the key mode of communication with the Club and 51% via Social Media. The 5 areas that fans are satisfied or very satisfied with in terms of communication with the fans are - Club Website, Matchday Programme, Email, Social Media and Ticket Centre. Fans do not see the Hotline as an effective method of communication with less than 1% citing this effective. Fans are happy with the level of Email communication with 66% feeling the Club does not communicate too frequently. 43% of fans interact with the Club on a daily basis. Awareness of the Club’s Supporter’s Services department is low with only 21% aware and of those only 13% had used this service. Those who did use the service found it a positive experience with 60% stating it was courteous and 44% stating it was knowledgeable. The top 5 channels fans would like to communicate with the Club were: Surveys, Email, Q&A Sessions, Open Days/Evenings and Social Media Polls/Conversations. The most important channels of communication were Email, Q&A Sessions and Open Days/Evenings. The establishment of a Fan Representation Board was seen as the most effective way to improve Club and supporter engagement with 74%. The majority of fans believe the Fan Representation Board should have between 6-10 members and it should comprise members with a relevant professional expertise (83%) and Season Ticket Holders (80%). The Fan Representation Board should be re-elected and the largest % of fans at 46% felt a term of 2 years maximum was acceptable. The Fan Representation Board should meet on a monthly basis according to 65% of respondents and 78% agreed that there should be a Club representative in attendance and 93% agreed that a member of the Board should also attend. To view an infographic of the Fan Engagement survey 2 results click here. Club Membership Key Findings “Bringing me closer to the Club” (45%) and “Increasing my involvement with the Club” (41%) were deemed most important in terms of Rangers Membership, with “providing me with exclusive merchandise pack” least important (2%). Top 3 Rangers Membership benefits perceived as providing “value for money” were: Retail Merchandise Discount, Free Stadium WIFI and Exclusive Merchandise. 61% of participants felt a members-only email newsletter should be issued “Monthly”. 61% of participants felt that receiving a gift pack wasn’t an important part of a Rangers Membership. A Rangers Membership scarf was perceived the least important membership pack item (Average Score of 3.14) compared with a Membership card (Average Score of 3.74). 94% of participants think the “ability to vote on Club initiatives should be a benefit of Membership”. 95% of participants think that people on the Fan Representation Board should be Club Members/Season Ticket Holders. Priority tickets for Premium Games was perceived the most important benefit to enhance matchday experience (Average Score of 4.15), Digital Matchday programme was perceived the least important benefit (Average Score of 3.26). 54% participants have children/relatives, but 80% of these children/relatives aren’t Season Ticket Holders however 53% of them attend matches. Top 5 Rangers Membership benefits that represent value for money for kids under 16 are: Player Mascots, Retail/Merchandise Discount, Membership Pack, Online Games/Competitions and Kids Video Content. To view an infographic of the Club Membership survey results click here. Digital & Media Key Findings 99% of all respondents said that they use the Internet on a daily basis. 82% of respondents confirmed that they access the Internet via a PC or a Laptop. However, 76% also said that they use a Mobile Phone with 60% accessing via a tablet. Only 38% of respondents indicated that they watch videos about Rangers on RangersTV, with more watching video content on rangers.co.uk (59%). YouTube was the most used website to watch Rangers videos (78%). 53% of respondents said that they visited the Club website rangers.co.uk on a daily basis, with a further 35% identifying that they use it on a weekly basis. Only 5% of fans said that they used the website monthly. When asked to select a statement that best reflected their opinion of rangers.co.uk at present, 55% of respondents selected “It’s good but I also go elsewhere”. Only 1% of fans said they thought “it’s terrible”, however only 8% said “it’s fantastic and has everything I need”. 68% of fans felt that the content on rangers.co.uk appeals to both ardent fans and casual fans, however only 13% felt that the site was first with news. Less than 50% of people said that they could find everything they wanted easily (40%) and that it was visually appealing (45%). 44% of respondents felt that match reports were timely, factual and accurate, 45% felt they were objective and 63% felt that they were of a good length. Regarding picture galleries, 66% felt they were easy to use, but only 32% felt that they captured the emotion. 85% of fans confirmed that they do not subscribe to RangersTV, with 56% of those who do having a RangersTV Standard subscription. Price was the most significant factor for people who have subscribed previously to RangersTV and cancelled, with 41% not wishing to pay for video content at all and 34% indicating that the subscription is too expensive. Regarding video content on RangersTV, match content was what fans wished to see most, with 88% wishing to view Live Matches. Other areas they would like to see include Archive Matches (59%), Interviews (61%), Highlights (66%) and Documentaries (63%). Only 46% of respondents indicated that they buy the matchday programme and of those, 49% said that they do so every game. 63% of fans said that the reason they do so is because it’s a collector’s item. People who don’t buy the programme said that the reason for doing so was that they didn’t feel it was value for money (72%). 57% said that they would be interested in a digital version of the programme. 75% of respondents said that they use a social media platform with Facebook (79%) and Twitter (68%) the most used. 39% of respondents either agreed or strongly agreed that Rangers engages well on Social Media, with 32% either disagreeing or strongly disagreeing. 46% of fans felt that the Club provides news effectively via Social Media with 26% either disagreeing or strongly disagreeing. To view an infographic of the Digital & Media survey results click here. Next Steps More focused face-to-face meetings in the form of focus groups will now be facilitated at the stadium with fans who had expressed a wish to continue their involvement in this initiative. The first set of focus groups will take place next month on Fan Engagement with a minimum of 4 groups being held. A representative sample of Rangers fans will be included in each group to share their individual views and will be invited to participate on a first come first served basis. A range of topics will be covered and this will be outlined in the initial correspondence for each focus group. These initial focus groups will be followed by further focus groups on Club Membership and Digital & Media in the coming weeks and months.

We will be open from 4pm for tomorrows match against Forfar. Renowned for our quick service and great pints, our staff will ensure you never have to wait long to get a drink. We also provide free rolls, free pies, an atmosphere second to none, and for clarification – we don’t and never have had a cover charge or tickets for a Rangers Match. All Rangers supporters are welcome. Situated across from Ibrox Subway Station, there is easy access to and from all city destinations. Although not completely finished, the outside drinking and smoking area will be available to enjoy our wonderful climate. We also have a bottle bar there that will get those in the beer garden served in no time. In addition to the premier pre-match atmosphere we will be showing live football games on our six 60” full HD televisions in the bar area and five big screen televisions in the lounge area for an ideal sports event viewing experience. Strictly 18s and Over Come in for The Premier Rangers Supporters’ Matchday Experience in The Quintessential Rangers Supporters Pub. One Rangers… No Factions – http://www.thelouden.co.uk @TheLoudenTavern We Are The People God Bless The Rangers The Louden Tavern: Ibrox Stadium - More than a Pub Official Partner of The Rangers Football Club *We are responsible for The Louden Tavern: Ibrox Stadium, 111 Copland Road, Ibrox, G51 2SL solely and are not involved in the operation of any other premises

We will be open from 11am for tomorrow’s massive Scottish Cup Semi Final against Dundee United. This is the biggest game of the season and I think we will see one of the best atmospheres that Ibrox has seen in a couple of years. I expect us to be busy from opening so get down early to avoid disappointment. Renowned for our quick service and great pints, our staff will ensure you never have to wait long to get a drink. We also provide free rolls, free pies, an atmosphere second to none, and for clarification – we don’t and never have had a cover charge or tickets for a Rangers Match. All Rangers supporters are welcome. Situated across from Ibrox Subway Station, there is easy access to and from all city destinations. Although not completely finished, the outside drinking and smoking area will be available to enjoy our wonderful climate. We also have a bottle bar there that will get those in the beer garden served in no time. In addition to the premier pre-match atmosphere we will be showing live football games on our six 60” full HD televisions in the bar area and five big screen televisions in the lounge area for an ideal sports event viewing experience. Come in for The Premier Rangers Supporters’ Matchday Experience in The Quintessential Rangers Supporters Pub. Strictly 18s and Over One Rangers… No Factions – http://www.thelouden.co.uk @TheLoudenTavern We Are The People God Bless The Rangers The Louden Tavern: Ibrox Stadium - More than a Pub Official Partner of The Rangers Football Club *We are responsible for The Louden Tavern: Ibrox Stadium, 111 Copland Road, Ibrox, G51 2SL solely and are not involved in the operation of any other premises p.s. We will be closed on Sunday this week - its all about The Rangers.