Is this a test? Of course they ARE investing in new shares. They're buying their shares with the money they get from having their loans repaid. That's what a debt-equity swap is.
The money they loaned the club isn't an investment, it's a loan. The club may have invested that loan in all sorts of things but the people who made the loans didn't invest it. To acquire new shares they have to invest. What's hard to understand. ?
How can anyone invest in new shares (while other shareholders don't or are not allowed to, as is the case here) and not increase their % shareholding - unless they buy so few shares compared to other allowed investors that their % drops, and that's not going to happen if they want the loans repaid.
Am I missing some vital bit of information here?