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Great question. Separating the 'club' from the 'support' for a moment, although both are intrinsically linked in reality. Our claims to be the 'world's most successful club' might be factually accurate but don't really hold much value under serious scrutiny, I mean are we really claiming to be more successful than Real Madrid or Liverpool? I could check but I think Linfield have now won more domestic titles than Rangers and no one is claiming they are the world's most successful club. But domestic success is still clearly a part of our 'brand'. You ask any football supporter in Europe to name a Scottish football club and they'll know Rangers. When we reached the Europa League final last season the Chairman of Frankfurt welcomed our semi final victory by saying something like 'it's great the final is being contested by two traditional clubs'. This was partly a dig at RB Leipzig who are universally disliked in Germany, but also a nod to our history. There are not many organisations who reach 150 years old, we had a history with Frankfurt, having famously played them in the 1960s, and they knew this. Add this to Ibrox Stadium, again an organisation that has had the same home for over a century, and a home with a building as magnificent as our Main Stand, is impressive. So I'd venture that 'tradition' is part of our brand. We're not Man City, or PSG or Chelsea where everyone knows that success has been bought by oligarchs and sport-washing, and while success brings fame and adulation, none of those clubs have what we have now. So 'tradition' being a 'real' football club that exists purely for the love of the sport for me is key to the club's brand today. Now we're obviously not the only club who can claim that. but we should be careful about protecting it. Another term that's often used to describe Rangers is 'the quintessential British club'. I've never been entirely sure what that meant, as 'British' is such a difficult term to define. Undoubtedly a good percentage of our support embrace this, and while in recent times the club hasn't made any statements that were overtly political or about national identity, we do fly the Union flag and, famously, toast the monarch. So being 'British' however complicated that might be, is currently part of our brand. Is being 'Scottish' part of our brand? It was when I started following Rangers. As ridiculous as it might seem today the bulk of the Scotland support was made up of Rangers fans up. I went to every Scotland home match from the early 1980s to the early 90s. Something changed then. I don't know if it was the influx of English players under Souness, something that had never happened in Scotland before, or the start of the decline of the Scotland team as a force in international football, but something changed. I'd still watch the games but no longer attended, but I never missed a Rangers match. Gradually my interest has wained and I don't think I'm alone in that. I was barely aware we were even playing earlier this week. That's me, and I fully accept others will feel differently. But I don't think it's inaccurate to suggest a gulf lies between the Scotland side and many Rangers fans. Many of us don't feel an ownership of the national side, and we should, it's our side too. I lived in Belfast for a while and Linfield supporters see the Northern Ireland side as theirs, as do Glentoran and Crusader's fans, in a way that I don't think we do anymore. Indeed I'd say NI based Rangers supporters feel an ownership of their national side. We can analyse the many cultural, footballing and political reasons for this and never solve it. But once you leave Scotland there is no doubt at all that the rest of the world see us as a Scottish side. Whatever our slightly complicated relationship might be, to a German or a Dutch football fan Rangers are Scottish, indeed often we're one of the few things they associate with Scotland. We're based in Scotland, most of our support is based in Scotland, we play in blue and have a lion rampant in our badge. So, Scotland is part of our brand. Is Glasgow part of our brand, or even Govan? To an extent it is but it’s not something we make enough of I feel. But both are closely associated with us so it’s part of our brand. Is Protestantism? It wasn't at the beginning, or indeed for the first 3 or so decades of our existence. But it would be mendacious to pretend it didn't become a defining tenet of who we are. But is it today? I'd venture that the club like to keep it at arm's length. That said we have a club chaplain from the Presbyterian tradition and whenever services are conducted around the Ibrox disaster for example they are normally officiated by the Church of Scotland. But today I don't think our club is any closer to reformed Christianity than say Hearts or Aberdeen are, both of who I suspect would also look to the main denomination for guidance when the need arose. In my opinion the support are a bit schizophrenic on this. While I'd say the majority of our support are at least culturally or traditionally 'Protestant, I suspect most don't darken the doors of their local Kirk very often. Religion plays a smaller and smaller part of most Scot's daily lives, I'd say most Rangers supporter's have no real religion if you pushed them on it. Yet, we're still seen by many people as being a 'Protestant' club, whatever that means. Clearly part of this is connected to our main rival's clear association with Catholicism. If they are one thing we must be the other. It's also true that some supporter's have an association with organisations like the Orange institutions and much of the trappings of that, such as songs, have become associated with Rangers too, and still are. Songs and chants with a strong Loyalist influence, largely from Ireland, are still popular with a large section of the support, as are some that can only be described as 'anti-Catholic'. For me I don't believe we're in really a 'Protestant' club anymore, but it would also be wrong to pretend others might disagree. It's part of our 'brand' in some shape or form. I worry being ‘anti-Catholic’ is also seen as part of our brand by some and I’ve personal experience of some who think we’re ‘anti-Irish’. My biggest frustration is I don’t think we can genuinely associate any clear football related themes to our brand. We’re not Ajax for example and their association with producing their own players. We’re not Liverpool or Man Utd or Spurs where a particular type of attacking football is associated with them. If anything in modern times I think we’re seen as a club who buy success, who can outspend most of their rivals. We don’t have a reputation, at least in modern times, of producing our own players and our style of football changes with every new manager. I’d say that was different 100 or so years ago when we were the ‘speedy and light blues’ and viewed as one of the most attractive and progressive footballing sides of the time. I suppose in Scotland we’re still viewed as a side who ‘wins trophies’, even if it’s not so accurate in the last decade. But that’s a domestic brand and rather than an international one. It’s a mixed bag. We could, and should, have some footballing themes to help define our brand. Certainly developing young players is something the board are actively pursuing but it takes a lot of successes and a while for that to become a reality.

It was indeed a great question which I struggled to answer. You’ve just done it brilliantly. Thanks.

Does it matter so much? He will be back when he's back. We'll know then.

Didn't watch it either. However, that he did the interview supports the thinking that he isn't going to be sacked any time soon.

I was referencing the 1969 Scottish Cup final, which was his last game. He wasn't even close to being the most blameworthy Rangers player on that dark day. I believe he WAS made a scapegoat for the loss and it had bugger all to do with the game itself, which was used as an excuse to indulge the sectarian views of certain directors at the time. Like Berwick in 1967 it was shameful episode in our history and flew in the face of what many believed were inherent Rangers values. There's a reason so many are finding it difficult or impossible to describe the Rangers brand or even the club's primary attributes.

We're Rangers supporters, we can blame whoever the Hell we like (usually one of our own, which sets us apart from that lot).

Tradition, Loyalty, Family, Caring, Pride

Just be good to have more options that we can rotate. All too often we are choosing 3-4 midfield/forwards that are shit out of form, hoping that one of them will click into gear. More pressure needs to be applied within the squad to keep your place in the team.

So much for John Bennett's much proclaimed intent to improve club communications.

The videos of the 'fake fans' hired by the Qataris are most amusing. Hopefully there's some decent football on show - I doubt the group stages will be of much interest but it'll get better as the tournament progresses.

It would almost be worth it to observe the hysterics.

Not looking forward to this at all. I've been thinking for a while football has been dying as a supporter orientated event. This WC proves it.

To me our brand is hard work leads to success and keeping true to our core traditional values. Little things like our manager still wearing a suit on the side-line. Its a bit of a meme within some of the support but goes back to the days of Struth and some of the values he instilled that should still be there today.

Long for the day when talent like him plays alongside talent like Tillman.

Can we rename this topic 'Rangers announce friendly with Bayer Leverkusen during winter break ,and who i'd like to replace GvB '.

As ever John, your post hits the nail directly on the head. Bravo sir.

Jesus Christ.

It was indeed the SC final. Why did I suddenly called it a League Cup Final? Onset of senility at a disturbingly young age I fear.

No one really knows because the club keeps it a secret.

To be fair this is a good shout, Rangers is synonymous with injured players.

It wouldn't be a Rangers support without it. Build the effigy, to set it alight.

It was stated recently he won't be back until January, so it's unlikely we'll see him in December.

Maybe slot into the centre of our defence....

He wasn't in great form prior to the injury. He is a real talent but I'm not sure where he fits into the team. GvB will probably stick him or Tillman on the right (both are wasted there).

A fit Hagi would be the most talented player we have imo. Looking forward to his return.

The biggest problem as this WC approaches is the media obsession with turning a football tournament into a political statement. I've been to Qatar many times, I know what it's like and what you can or can't do. I've no interest in a continual deluge of virus signalling news about how Qatar doesn't share our values. There are many countries with a much more malign system of government than Qatar that will never be mentioned by Gary Lineker. If we have to go through this contrived "sporting" event, with its unfair seeding systems, let's at least focus on the football and hope for some major upsets.

Larrson had a leg break. Mols had a similar injury to Hagi. Really impacted Mols ability to do his trademark turn. Two really different injuries.

That’s why I have hopes, not expectations. Larsen came back as if he’d never been away. Mols never made it.

I say this in jest but the politicians have that old saying, back to basics so we could always rebrand the club by getting rid of the Catholics and make it a Presbyterian club only I wonder what the media would say to that 🤣

This has escalated somewhat and people are now very excited for his return. I am concerned people are setting high expectations for a guy thats missed a year of football.

Stuff watching that. Staring out the window at the pouring rain would be less depressing.

You missed the Qatar v Ecaudor prediction

It's a meaningless friendly , so we'll probably win, but with yet more injuries to whatever key players we have left.

Why do you say he sucked? 25 goals in 41 games is far from sucked.

Personally, I believe the Rangers Charity Foundation is the standard for our "brand" and "values". They / we support local, national and global causes and the work that the Rangers family do with Erskine is another pillar of our values. Historic association with Royalist and Loyalist causes is still part of a % of our fan base, but like all historical links, gets diluted generation after generation. Our reputation in Scotland has never bothered me. We were "disliked" as we were once seen as the establishment club and we are the most successful team in Scotland. We are now disliked as we are seen (rightly or wrongly) as the last and largest bastion (is that the correct term) of Unionism in Scotland, so we are a threat to Nationalism, SNP and independence. There may be a few generalisms thrown in there, but that's my viewpoints!

They will need an Ian Ferguson type to play between them.

Good luck to him

Not forgotten. His absence provoked the memory almost every game. Let’s hope recovery-wise he’s Larsen, not Mols.

Great to see, love that guy. Hopefully he has a great 6 months and we can renew his contract 😍

The Romanian prince returns...